The digital landscape is ever-evolving, and for restaurant brands, navigating social climates on social media is pivotal. Follow us as we delve deeper into strategies and practical advice for effective social media management, ensuring your brand not only survives but thrives in various social environments.
Imagine A Scenario:
The roads are unsafe due to a recent ice and snow storm. You are faced with a choice for your business. Should you open and hope to get business? What about your employees? Maybe they cannot travel safely to work?
Scenario 1:
You post on social media that you are open and encourage people to come to your business. You get a notification that someone has commented on your post. You open it, and to your chagrin you find that someone has commented “Why are you open? Do you not care about your employees safety?” OR “Good to know that all you care about is profit, we will not be coming back”. It can be a rattle and shock if you are not prepared for the backlash.
Scenario 2:
You post on social media that you are closed and will keep everyone updated on the situation. You get a notification that someone has commented. *Gasp* What could it be?… You find to your delight several comments. “Thank you for thinking of your employees!” “We will be back there as soon as you open!”.
What can be done?
Social media is a powerful tool and what we say and do as brands and businesses is now under the purview of a larger mixed audience from every political, and social rung. If you are doing your marketing yourself or working with an agency you should ensure you or them are staying plugged into the digital world and staying on top of trends and communication that could potentially affect your brand and customer acquisition/retention.
Conclusion:
Having a person or agency you can trust to help make these decisions and post content will be the lifeblood of your restaurant. Make sure that you choose wisely and know that at 3 Paths Marketing we take pride in our knowledge but also our partnerships with our clients and look for mutual success.
