Local SEO
Help search engines understand where you work and which customers you serve. Local visibility connects your business with nearby searches.
3 PATHSMARKETING3 PATHSMARKETING
SEO & PATHRANK
When customers search for the services you provide, your business should be part of the conversation. 3 Paths Marketing helps small and service-based businesses improve their visibility through local SEO, technical SEO, on-page optimization, Google Business Profile management, and citation management.
Based in Madison, Alabama, we work with businesses throughout Huntsville, North Alabama, and nationwide—with DIY SEO tools through PathRank or managed SEO support when you want us to handle the work.
A GOOD FIT FOR
Local businesses that want to understand their search visibility and improve it over time.
WHAT THE WORK DOES
Help search engines understand where you work and which customers you serve. Local visibility connects your business with nearby searches.
Address the website issues that can make pages harder to discover or use. We identify priorities before deciding what needs fixing.
Make the content and structure of individual pages clearer, so customers and search engines understand what you offer.
Strengthen the signals beyond your website, including relevant listings and references to your business.
Keep your business presence and local listing information working together. Profile and citation management are included in Basic.
Premium adds outreach to relevant local businesses and organizations. The work is outreach and relationship building; placements are not guaranteed.
We specialize in helping small and service-based businesses compete in local search. That includes moving companies, HVAC contractors, plumbers, roofers, chiropractors, dentists, restaurants, cafés, and other businesses that depend on customers finding them online.
Our SEO strategy focuses on the searches that can actually lead to business—not simply generating traffic. That means improving local visibility, strengthening your Google Business Profile, building relevant service and location content, fixing technical SEO issues, and making it easier for potential customers to choose you when they find you.
HOW WE GET STARTED
Review your website, location, services, and current visibility.
Agree on the plan and scope, then focus on the work that fits your business.
Use PathRank to see the roadmap and progress as the work continues.
NO GUESSING GAMES
Choose the support that fits your business. Start with the tools, or put us to work.
PREFER TO DO IT YOURSELF?
Site audits, a prioritized roadmap, and progress reporting. You take the next steps.
MANAGED SEO · Basic
Build your local foundation.
MANAGED SEO · Essentials
Give your website more room to grow.
MANAGED SEO · Premium
Build stronger local connections.
Managed plans are month to month. We’ll confirm the work and location coverage with you before service begins.
Yes. PathRank DIY is $99/month. You use its audits, roadmap, and reporting and handle the implementation yourself.
No. PathRank access is included in the managed plans.
Basic covers technical and local SEO, Google Business Profile management, and citations. Essentials adds on-page and off-page SEO. Premium adds local partnership work. We confirm location coverage and the specific scope before starting.
No. Search results depend on competition, your market, your website, and search platforms. We focus on useful work and clear reporting rather than promising a ranking.
Managed SEO is month to month. We’ll agree on the service scope before work begins.
SEO isn't about collecting impressions or chasing rankings just so a report looks good. The goal is to help more of the right customers discover your business.
Since 3 Paths Marketing began working with Rivers Ridge Moving, the company's average daily Google search visibility increased approximately 101%, with page-one average visibility for "moving companies Decatur AL."
During the first five months of the engagement, Rivers Ridge also generated more than $358,000 in gross revenue.