Services

What are the 4 Phases?

Phase 1: Pre-Launch
Phase 2: Grand Opening
Phase 3: Growth Engine
Phase 4: Optimization

Phase 1: Pre-Launch Essentials

Lay the groundwork for a successful launch with everything your brand needs to show up strong and stand out.

  • Brand Identity (logo, colors, tone)
  • Market Positioning + Competitor Analysis
  • Website Design + Domain Setup
  • Google Business Profile Setup
  • Menu Design (print + digital)
  • Online Listings + Directory Syncing

Phase 2: Grand Opening + Buzz

Drive hype and foot traffic with a launch campaign that puts you on the local map — and fills the tables fast.

  • Social Media Launch Strategy + Content
  • Email & SMS List Setup
  • Review Generation System
  • Press Kit & Local PR Outreach
  • Influencer Collabs (optional)
  • In-Store Promo Strategy

Phase 3: Growth Engine

Turn first-time visitors into regulars and amplify your reach with consistent, engaging marketing efforts.

  • Monthly Social Media Management
  • Local SEO & Content (blogs, location keywords)
  • Paid Advertising (Meta, Google)
  • Customer Loyalty Program Strategy
  • Performance Reports + KPI Tracking

Phase 4: Optimization + Support

Keep growing, adapt to trends, and let us handle the updates — while you stay focused on food and service.

  • Review Monitoring & Responses
  • Retargeting Ads
  • Content Refreshes (seasonal menus, photos)
  • Holiday & Event Campaigns
  • Monthly Strategy Calls

Done-With-You Marketing Strategy & Coaching

For restaurant owners and teams who want to lead their own marketing — with expert guidance, audits, and accountability.

🧩 What’s Included (All Tiers)

  • Step-by-step walkthroughs of the 4 phases
  • Custom to-do lists for your team
  • Audit of your current marketing
  • Regular check-ins and feedback
  • Access to tools, templates, and systems we use
  • In-person or virtual (your choice)

🔹 One-Off Session

Perfect for solving a single issue or doing a deep dive into one area of your marketing — like Google Business Profile, content strategy, or reputation management.

  • 90-minute strategy session
  • Audit + action plan
  • Recording & follow-up PDF

🔹 3-Month Strategy Sprint

Perfect for restaurant teams wanting guidance to launch or rework their marketing — with you executing the work in-house.

  • Bi-weekly 1-hour meetings (6 total)
  • Custom Fast Track roadmap
  • Email check-in support
  • Execution support with feedback
  • Toolkits and templates
  • Final review & next steps

🔹 6-Month Growth Partner Program

Perfect for restaurants that want a long-term partner to guide, audit, and fine-tune their marketing while they stay in control of execution.

  • Monthly strategy calls (6 total)
  • Ongoing email support
  • KPI tracking + marketing review
  • Quarterly strategy audits
  • Campaign brainstorming and planning
  • Access to private resource library

🧠 Who This Is For

  • Restaurant owners with an in-house team or DIY mindset
  • Investors and GMs who want to lead the strategy, not outsource it
  • Operators who want accountability, clarity, and expert guidance — but are ready to do the work